FleishmanHillard has been named the inaugural winner of PRWeek’s Global Agency of the Year. The honor follows the agency’s recent Large Agency of the Year honor from PRWeek, a leading industry publication.
The award recognizes a global firm that displays strong financial performance, multinational network strength, innovation and employee-focused initiatives.
“This award, coupled with our Large Agency of the Year recognition in March, is a real testament to all that FleishmanHillard has accomplished,” said Dave Senay, president and CEO of FleishmanHillard. “The real winners here are each of our employees throughout the world, and the clients for whom we work.”
In selecting FleishmanHillard as its Global Agency of the Year – given to a firm with a presence in three regions or more – PRWeek recognized the agency’s refreshed brand, employee programs and innovative efforts, including:
- The launch of FleishmanHillard TRUE, an online magazine featuring forward-thinkers’ insights on the topics shaping media, marketing and communications.
- Authenticity Gap, research with Lepere Analytics that gives companies insights into gaps between consumer expectations with brands and real experiences.
- Ethics as Culture, led by Senay — chair of the Council of PR Firms —and the Josephson Institute. It was then given to the Council to lead an industry effort in ethical decision-making.
The agency also was one of five firms that contributed to the winning Nonprofit Campaign of the Year for the “Galvanizing for Giving” campaign, on behalf of United Nations Foundation and 92nd Street Y. In addition to FleishmanHillard’s honors, the firm’s specialty brand TogoRun was named the International Agency of the Year, which honors an agency that has a presence in two or more countries.
In their inaugural year, the PRWeek Global Awards recognize the industry’s best campaigns, agencies and people from across the globe.
Elena Fadeeva, FleishmanHillard Vanguard’s General Director: “This year has been a truly triumphant one for FleishmanHillard in terms of awards, many of which were awarded for the network’s own innovative initiatives and personal achievements of Dave Senay. Such high recognition by the international community of FleishmanHillard’s Thought Leadership projects, corporate programs and the firm’s contribution to the industry is very valuable for us and we are happy to use the network’s global expertise on the Russian market”.