Elena Demyanova and Marina Yarovikova moderated Russian Marketing Week 2014

Marina Yarovikova, Head of FleishmanHillard Vanguard’s Healthcare Practice and Head of Technology Practice Elena Demyanova presented the second day of the Russian Marketing Week, which was focused on PR and branding.

Marina Yarovikova moderated the sessions 10 Key Trends in PR, Advertising in Online Communities, Where Branding Begins and New Customer Loyalty or How the Consumer Trend has Become a Banking Product. Elena Demyanova led the discussion on current trends in high technology and SMM marketing.

In the frame of 7 sessions, the delegates discussed the most topical issues concerning the industry today. The participants paid particular attention to the topic of advertising in online communities, branding of banking products, corporate motivation, social media management, marketing of alcohol and branding of mobile applications.

Russian Marketing Week is Russia’s largest trade event dedicated to marketing, advertising, PR, branding and digital disciplines, visited by over 1000 industry professionals. The forum, organized by PrimeTime Forums is also broadcasted online.

Marina Yarovikova, Head of FleishmanHillard Vanguard’s Healthcare Practice: “It was a pleasure to moderate Russian Marketing Week. This event is known for giving its guests an opportunity to get to know the best industry practices and to exchange opinions with the market leaders. I will definitely take part in the future events organized by PrimeTime Forums”.

Elena Demyanova, Head FleishmanHillard Vanguard’s Technology Practice: «Russian Marketing Week is certainly one of the most important industry events, bringing together the best PR and marketing specialists in Russia. I was very happy to receive an invitation to be one of the forum’s presenters. It is a great opportunity to share experience, especially since the blend of delegates this year has been particularly diverse”.