FleishmanHillard Vanguard Launches Ovestin Commercials Commissioned by Aspen Russia

FleishmanHillard Vanguard provided full communications and organizational support to Aspen Russia, one of the world’s leading pharmaceutical companies, in the production and launch of commercials for Ovestin cream and suppositories.

Ovestin is a topical treatment used to treat estrogen deficiency during menopause. Oestriol, its active ingredient is a natural replacement for the female sex hormone. Ovestin cream and suppositories help reduce unpleasant symptoms of menopause. The key message of the commercials is “Ovestin – happiness of mature life!”

FleishmanHillard Vanguard provided comprehensive support to Aspen Russia in the organization and production of the commercials, as well as test running the two videos on federal and thematic channels, including Rossiya-1, Domashniy, 5 Kanal, Sony Entertainment, Animal Planet and TLС, and the test run of the audio version of the commercial on Russian Radio.

Link to the video: http://www.youtube.com/watch?v=PK7k1Qb9hfQ&feature=youtu.be

Project team:

Aspen Russia:

Marketing Manager, Russia and the CIS: Anna Kudrina

Marketing Manager: Tatyana Nefedkina

FHV:

Head of Healthcare Practice: Marina Yarovikova

Studio Bogomol:

Copywriter: Yuliya Bilyalova

Producer: Max Bespalyi

Director of Photography: Ivan Barkhvart

Production Designer: Zhanna Pakhomova

Stylist: Vladimir Makarov

Computer Graphics: Pixel Bears VFX

Supervisor: Vladimir Tkachenko

Composer: Anton Gryzlov

Executive Director: Natalia Goryacheva

Executive Producer: Daria Perunovskaya

General producers: Aleksey Golubev, Sergey Borisenko