FleishmanHillard Vanguard provided full media support to HP, a global leader in information technology, in organizing an event focused on the problems of corporate printing and the solutions offered by HP.
During the event, held at HP’s headquarters in Moscow, journalists from leading technology and business publications got to visit a test lab, normally only accessible to a limited number of HP employees. The lab is used for testing of new equipment and modeling of problem situations.
Following a demonstration of the latest HP hardware, the reporters got to ask questions of Mikhail Sorokin, Development Manager of HP’s corporate products and Ekaterina Trofimova, head of HP’s PR Department in Russia.
In addition, HP demonstrated its latest products in the segment of corporate multifunctional devices and printers, as well as the new printing technology PageWide.
The event was a product of a long-term cooperation between HP and FleishmanHillard Vanguard.