FleishmanHillard Vanguard supported Huawei, one of the world’s leaders in telecommunications equipment, in organizing a press event for the official presentation of the company’s two new flagship products – Ascend G6 smartphone and MediaPad X1 and Mi PC tablets.
In line with the positioning of the new products, the presentation was held in the format of a fashion show starring celebrated Russian designer Masha Tsigal, who created a number of designs reflecting the experience offered by Huawei’s new products, which were on the center stage of the event. The party was completed by a preview of Masha Tsigal’s latest collection.
FleishmanHillard Vanguard provided full strategic, technical and media support to for the event, gathering over seventy journalists from key media operating in the segment of technology, fashion and lifestyle, as well as bloggers and opinion leaders.
Huawei Fashion Show served as another milestone in the long-term cooperation between FleishmanHillard Vanguard and Huawei.