As part of its working relationship with Starwood Hotels & Resorts,FleishmanHillard Vanguard held a press breakfast dedicated to the bringing of 5-star Nikolskaya hotel under the operation of Starwood’s St. Regis brand, marking the first foray of this luxury lifestyle brand into Russia. The event is an important milestone in the company’s development in the region.
A champagne reception for the members of the media was held at the hotel’s luxurious Presidential Suite, followed by a breakfast at the hotel restaurant, complete with a beautiful view over central Moscow and the Kremlin.
The event was attended by Mr. Paul James, Global Brand Leader at St. Regis Hotels and Resorts and Mr. Hiren Prabhakar, the new General Manager of the St. Regis Moscow Nikolskaya.
Mr. James shared with the media the details behind the acquisition of St. Regis Moscow Nikolaskaya by Starwood, as well as his views on the current state of the luxury travel market and the Starwood’s plans for the near future. FleishmanHillard Vanguard’s team fully coordinated the media attendance and presence on all stages of the project.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R) (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.