Maria Krasilnikova, FleishmanHillard Vanguard’s Marketing and PR Director, spoke at the World Advertising Summit in Moscow, attended by over 600 communication experts and practitioners from over 30 countries.
Maria took part in the round table, which discussed the impact of large-scale entertainment events on the positioning of the city. Maria spoke about major charity, commercial and entertainment events executed with the support of FleishmanHillard Vanguard.
As part of the panel session, Maria Krasilnikova shared her professional experience in the development of such projects – coming up with a creative concept, working with contractors and a large team, organizing special events and conducting relations with the media.
Maria Krasilnikova, Marketing and PR Director of FleishmanHillard Vanguard: “Moscow is a unique global market for communications and advertising services, distinguished by its fast growth rate. Large-scale cultural and entertainment events are irreplaceable for successful strategic positioning of the city brand, which exerts an enormous influence on all sectors of the economy – from tourism to retail. Organization and promotion of this kind of events in a dynamic city like Moscow requires knowledge of many nuances, and I was delighted to share my experience in this area with the leading international communications specialists, assembled by the World Advertising Summit”.
The theme of the summit, which this year was held on the 9th and 10th of October, was “Media communication – trends, experience and perspective”. The event was organized by the Government of Moscow (Department of mass media and advertising) together with the Russia branch of the International Advertising Associations with the support of the Federal Antimonopoly Service.