FleishmanHillard Vanguard provided PR support to HP, one of the world leaders in information technology, in conducting the first ever concert of Rita Ora in Russia. The concert took place at a closed HP Connected Music event in Moscow.
The concert was made possible with the support of Universal Music (UMG), the world’s largest music corporation and constituted a result of UMG’s long-term cooperation with HP. The event, which took place at the club venue GlavClub, was open to the users of HP Connected Music platform, as well as those who bought HP laptops between the 1st of September and the 26th of October at the event’s partner stores.
Prior to the concert, Rita Ora took part at a press conference together with Aleksey Voronkov, Vice President, Director of HP’s Printing and Personal Systems Group and Dmitriy Konnonov, General Director of Universal Music Russia. Rita Ora shared her plans for the future and her impressions of Moscow, as well as the experience of her successful cooperation with HP and the HP Connected Music project.
Aleksey Voronkov, Vice President, Director of Printing and Personal Systems Group, HP Russia: “An HP user lives in the rhythm of the modern metropolis. She is interested in technology, good music and follows the latest trends. And thanks to our cooperation with Universal Music, she can discover the world of quality and legal musical content”.
FleishmanHillardVanguard ensured the attendance of over 80 guests from the leading media. The event also assembled some of the key figures of Russian show business, including Avrora, Viktoria Daineko, Aleksander Anatolyevich and T-Killah. The agency’s team was fully responsible for the announcement and post-PR support of the event, organization of interviews and relations with informational partners.
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