FleishmanHillard Vanguard supported Starwood Hotels & Resorts in the opening of Ajman Saray, a Luxury Collection Resort in the United Arab Emirates. Ajman Saray is the company’s first hotel in Ajman, the smallest emirate of the UAE. With the new hotel Starwood Hotels & Resorts expands its presence in the UAE, where it is currently represented by 23 hotels and resorts, including three under the Luxury Collection brand.
Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East: “We are proud to celebrate the milestone opening of Ajman Saray, which marks Starwood’s entry into Ajman in the UAE. As Ajman is emerging quickly as a luxury destination for business and leisure travellers, we are thrilled to introduce The Luxury Collection brand to the Emirate.”
Paul James, Global Brand Leader, The Luxury Collection, St. Regis and W Hotels Worldwide: “Ajman Saray also marks the first of 10 Luxury Collection hotels opening around the world in the next 12 months. As our portfolio grows and the nature of our guests becomes more global, it is exciting to offer our guests access to exceptional and indigenous experiences in both established markets like Dubai and emerging destinations like Ajman.”
As part of its working relationship with Starwood Hotels & Resorts, FleishmanHillard Vanguard’s team provided media support to the opening and partially organized the press tour for the Russian travel, luxury and glossy media to the UAE. The tour’s agenda included, among other things, a variety of excursions and entertainment. However, the most memorable moment for journalists had to be a personal meeting with the Crown Prince of Ajman – Sheikh Ammar bin Humaid Al Nuaimi, followed by a visit to his personal stables and a horse-riding lesson at sunset.