Alexey Safronov, general director of Orta Communication Group, has received the prize of the Kotler Awards 2015. He has been awarded in the special nomination for creating the Eventiada Awards, a re-known all-Russian student and corporate communications projects competition, and the Leadership Dialogue conference. The Awards ceremony took place on December 4th 2015 in Moscow.
Kotler Awards is the first and the only one professional award named after Philip Kotler, a “father of modern marketing”. The Award was created in order to value and mark greatest personal achievements of professionals in communication business. Within the Kotler Awards, it is not the most successful agency or campaign that gets an award, but a single personality. The Award’s structure contains two blocks of categories and several special awards.
Alexey Safronov is the founder, ideological inspirer and the all-time leader of the Eventiada Awards – the milestone project of the agency, which has became a renowned industry event creating synergy between young specialists and experienced communications professionals. The Eventiada Awards is the first and the largest non-for-profit student and corporate communications projects competition which brings together students from all over Russia and CIS and corporate leaders from around the world to celebrate best communications work done by students, international and Russian corporations as well by the public sector and governmental bodies. It is organized by the Moscow State University, the Russian Managers Association and Elefante agency and supported by FleishmanHillard Vanguard since 2011 to promote excellence in communications and to teach and motivate the new future generation of communications professionals.
The grand finale of the 2015 Eventiada Awards took place in Moscow on 23rd of October, 2015, and for the first time in its history included a Leadership Dialogue conference, a unique event embracing communications industry most re-known experts and future market leaders – the best PR students. Moderated by FleishmanHillard Vanguard founder and General Director Elena Fadeeva, the conference featured renowned international speakers as well as a panel of leading local experts sharing their recipe of leadership.
The Eventiada Awards, headed by Alexey Safronov, has become the recipient of many international and local professional prizes. Year over year, the event gains power and influence and today is considered to be one of the most important annual industry events in Russia.
Alexey Safronov, general director of Orta Сommunication Group:
«It’s a great honor for me to receive the Kotler Award, launched by the legendary marketing guru Philip Kotler. I am delighted that my idea to create the contest which would provide equal opportunities for all the participants, both students and professionals, was highly praised by the jury as an effective platform for experiences, knowledge and ideas exchange. I very much appreciate receiving the prize, which is a highly important professional achievement not only for me but for everyone who was involved in the Eventiada Awards!».