FleishmanHillard Vanguard, the leading international communications agency in Russia and CIS, will provide an overall communication support for the Russian representative office of Samsung Electronics, the global leader in manufacturing of consumer electronics and mobile devices of premium class.
Agency will support the launch of new products, projects and brand initiatives in Russia, lead product, corporate and B2B communications, including corporate social responsibility programs and initiatives as well as will manage media relations: organizing press-conferences, tours and media tests, preparing comments and initiating interviews.
Daria Nazarkina, Head of corporate marketing department, Samsung Electronics Russia:
«For many years Samsung has been the leading player on the Russian consumer electronics market and to strengthen its market positions we were looking for a powerful PR-partner – a leader in its segment. FleishmanHillard Vanguard won a tender on communication services by presenting a sophisticated combination of strategic vision, creativity and industry expertise while keeping to the highest international standards».
Elena Fadeeva, General Director of FleishmanHillard Vanguard, President of Orta communications group:
«We are very happy to start partnership with Samsung which for the last 5 years has been recognized as the «Favorite brand of Russians» while entering the list of 10 most expensive world brands. I am sure that our team of best-in-class communications professionals that has a wide expertise both in working with high-technological brands and managing corporate communications with a focus on best international practices will help Samsung to increase its influence on the Russian market and meet targets».