FleishmanHillard Vanguard and Elefante teams have supported one of the largest Russian beauty and perfumery chains Ile de Beaute, with its press day “Art of beauty with Ile de Beaute”. Elefante has helped the company to organize an upscale event, while FleishmanHillard Vanguard provided PR support, having secured participation of the key media, bloggers, celebrities and opinion leaders.
The event took place in one of the most beautiful buildings of Moscow, Pashkov House, located in the heart of the city. In the luxurious interiors of a former noblemen estate, Ile de Beaute and the agency team created a true isle of beauty, with numerous corners of some of the world’s most famous beauty brands and best make-up artists. Guests of the event enjoyed presentations of the new products available exclusively in Ile de Beaute shops and master classes by famous stylists.
At the event, Ile de Beaute also shared news about its rebranding and revealed the new logo which reflects the core values of the company: beauty, harmony and openness.