FleishmanHillard Vanguard marketing communications team supported the second international exhibition of the global sticker art organized by Viber, the most popular messenger app in Russia. The exhibition features artwork from all over the world, created by the participants the Viber’s international contest “Viber StickyFingersII: MyCity, MyVibe”.
This is the second year Viber organizes the global sticker art contest “Viber Sticky Fingers” – the global brand initiative that challenges the artists and creative people from all over the world to develop a sticker-parks and to highlight Viber’s unique product feature, funny and creative “stickers”. This year, the exhibition held in Moscow featured artwork applied for the contest and public talks of world renown designers and artists. FleishmanHillard Vanguard team provided PR support of the opening of the exhibition and a public-talk of Viber’s creative director Erez Shocher, having attracted leading Russian media and popular bloggers.
One of the most anticipated highlights of the event program became an exclusive interview and a performance of a famous graffiti-artist Alex Monopoly who came to Russia specially for Viber’s event. During his stay in Moscow, Alex created a new graffiti masterpiece on a brick wall of at “Winzavod”, a creative cluster of the Moscow city and the leading Russian center for contemporary art. The graffiti was devoted to Moscow and Viber’s Sticky Fingers II participants.