Elena Fadeeva, general director of FleishmanHillard Vanguard, president of Orta communications group, took part in the 10-th PR Russia Summit 2016. Elena spoke with a keynote at the opening session along with Bart de Vries, President of International Public Relations Association (IPRA) and Andrey Braginsky, managing director of communications at Moscow Exchange. Elena shared best international practices efficient in terms of economic downturn and pointed out specific tools and solutions relevant for the Russian market.
PR Russia Summit is one of the top industry events in Russia which brings together leading representatives of communications industry. It is the largest platform for sharing experiences and discussing the latest trends, cases and approaches in communications. In the light of new economic challenges facing Russian business, this year the Summit focused on such topics as managing reputation risks, developing strong communication strategies and the uprising role of communications in today’s business.
Elena Fadeeva, general director of FleishmanHillard Vanguard, president of Orta communications group:
“The role of communications in the new business environment is steadily growing. At both international and local level, we can see the increasing influence of PR departments, while heads of communications are now taking in the board level along with CFOs and CMOs. Advanced tools and best international practices help communicators successfully help businesses achieve its objectives even in the most complicated economic situations”.