Launch of the First in Russia Centre to Support Women Suffering from Breast Cancer – “Together”

FleishmanHillard Vanguard helped Avon to arrange a press-conference devoted to the milestone event in the Russian healthcare industry – launch of the first in Russia Support Centre to Women Suffering from Breast Cancer. To draw public attention to this important public initiative and stress Avon’s long-term efforts to address this serious issue, the agency’s healthcare team secured attendance of the leading journalists from top general interest, specialized and glossy media. Speakers of the press-conference:  representatives of key government authorities responsible for healthcare politics, leaders of social movements and NGO organizations as well as medical experts talked about the goals and mission of the new center supported by Avon as a General sponsor. Due to thorough work of our healthcare team, the press-conference received a wide coverage in the leading Russian media as well as Avon’s partnership with the Center which became one of the main priorities in brand’s CSR politics.