New Сar Launch by KIA

FleishmanHillard Vanguard provided communication support to KIA’ exciting launch: exclusive pre-show premiere of the new KIA Rio at KIA RED FEST in Moscow deserved a full page coverage in Top Gear. Journalists of the leading automobile media invited by the agency’s team had the chance to break in a new car two days before the official market launch. The programme also incuded test drives of other cars from KIA’s product range on both city and off-road tracks as well as various competitions. Thumbs up to KIA’s brandnew car! Good job – agency’s team!