FleishmanHillard Vanguard played brightly to help MegaFon, one of the top-3 leaders on the Russian telecommunications market, present its new philosophy and positioning to partners and journalists.
A special event was organized to celebrate a new turning point in the brand development. Basing on its successful experience with a serious of TV ads, MegaFon will continue to use music as a creative force in its communications strategy. The new positioning was marked with a premiere advertising video starring a popular Russian artist Yolka. Her song “It starts with you” was recorded specially for the brand and contains its new motto. Not only the video was for the first time shown at the launch event but Yolka herself performed a new song – a lovely surprise for all the guests. The whole event was called awesome as well as the new brand positioning!