FleishmanHillard Vanguard was happy to raise awareness about important social project of MegaFon, one of the Russia’s Top-3 telecommunications operators, and communicate it at the international level. For the first time brand’s football competition “Future depends on you” aimed at helping children-orphans playing football went global.
This year’s competition attracted 11 teams of boys and girls at the age of 12-15 from different parts of the world: Brasilia, India, Mauritius, Egypt and other countries to train for the grand finale in May. Both Russian, foreign and international TV crews along with leading sports journalists from around the world secured by the agency visited the tournament opening ceremony in Moscow. The ceremony featured presidents of Football Union of Russia and Russian football club Lokomotiv as well as Olympic champions and other honored guests. The event became a talking point of top stories on Russia Today, TV BRICS, ONT (Belarus) and other TV channels and deserved numerous pieces of coverage in online and printed media. In the run-up to FIFA 2018 World Cup 24 teams of children-orphans from 20 countries will gather in Moscow to take part in the “Future depends on you” championship.