Nestle's new factory launch communicated by FleishmanHillard Vanguard

Having a large and successful background with Nestle, FleishmanHillard Vanguard was charged to support brand’s important move – construction of the new factory for producing baby formula nutrition in Vologda, one of the major cities in the North-West of Russia as well as the transport hub.

Agency ran a massive media relations campaign around the official groundbreaking ceremony that featured governor of Vologda region and Nestle’s head for Russia and Eurasia and was attended by the leading federal and regional journalists. The new production is expected to satisfy needs of both internal market and go for export to other countries and above all make a positive influence on socio-economic development of Vologda region. This significant launch propelled forward by the agency was covered in more than 70 publications in Russian top media while Nestle was once again very much satisfied with agency’s work.