A Unique International Turnkey Event Concept for TABASCO

FleishmanHillard Vanguard implemented a unique international turnkey event concept, including overall PR support for TABASCO brand.

The event called “Flavor Lab. Taste laboratory by TABASCO” and held in Moscow featured international chef Gary Evans who shared interesting  facts about the company and the brand itself as well as spoke about the variety of TABASCO tastes.

TABASCO® brand products are made by McIlhenny Company, founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana. It was here that he developed the recipe for TABASCO® Original Red Pepper Sauce that’s been passed down from generation to generation. To this day, the company is still family-owned and -operated on that very same island. In additional to originat, today brand represents many varieties of sauces that are definitely worth tasting.