This autumn season has brought FleishmanHillard Vanguard a series of meetings with bright communications leaders. This time agency’s special guest was Emma Sergeant, President of the DAS Europe who was happy to share her experience with agency’s staff. She spoke about the challenges facing communications industry specialists all over the world and pillars to focus in 21 century.
According to Emma, today we are living in times of uncertainty. Therefore it’s very important for the brands to be consistent in their behavior, honest with their consumers and remain confident about tomorrow. “Don’t promise what you can’t achieve”– this could be the motto of our time.
Agency’s staff got to know how to make up a perfect team for a pitch, why analytics and data are valuable skills for communicators and what is the main priority for brands promotion in 21st century.
Agency’s employees asked Emma many questions gladly and willingly thanking her for her bright and exciting presentation.