FleishmanHillard Vanguard’s team contributed to an important event – a grand opening of the first in Russia Support Centre for Women Suffering from Breast Cancer that was founded due to Avon’s initiative. In his keynote to the bloggers and journalists Jan Zijderveld, Avon Products Executive director, underlined that taking care about women’s health and well-being is a part of brand’s DNA.
For more than 16 years Avon has been supporting Russian women facing the breast oncology. Thanks to various brand’s educational initiatives implemented through that time, 75 000 Russian women were provided with the opportunity to visit mamologist and receive a free diagnostics.
Now along with educaing women about the possible risks of breast cancer Avon is determined to address a new more significant goal – to help women who were diagnozed with this serious desease. Usually such people are frustrated and don’t know where to get professional psychological and medical aid. Since now they can apply to the Support Centre for Women Suffering from Breast Cancer “Together” created by Avon. The Centre will provide Russian women with psychological, legal and information aid. The team of professionals working at the center includes oncologist, reabilitologist, lawyer, dietologist, stress-counch and a stylist to help women coming to the centre. A telephone hot-line and online consultations will be organized on tha basis of the Centre as well. Leading Russian medical institutions and clinics have become the partners of the project while the agency’s team were happy to become a part of sucg an important health issue.