Elena Fadeeva, President of FleishmanHillard Vanguard, has given a keynote on the ICCO Global Summit in London

President of FleishmanHillard Vanguard Elena Fadeeva has given a keynote on the ICCO Global Summit in London along with representatives of communications from different countries, global business leaders and representatives of international public organizations. The general topic of this year’s conference with the leitmotif “Embracing the future”, was the support from the PR and communications function for the vital transformations that are taking place in the world today.

During the first day of the summit, Elena has given a speech within the conferences’ Balancing Free Speech, Dangerous Speech, Free Media and Misinformation category, where she spoke about the context of fake news, industry standards, and the practice of creating and implementing ethical norms in the field of communications in Russia.

As part of the discussion, Elena noted: “Communication has so deeply infiltrated into all areas of our life, that today we need to start teaching to understand the news, distinguish truth from fake news, adequately respond to disinformation from an early age, when children are still in school, and gadgets become available to them. Education should not form naive and helpless citizens. ”

Additionally, Elena took part in the meeting of the ICCO Global Board, where the plan of the global association for the future period has been discussed.

During the ICCO Global Board, participants have expanded on the main trends and complications in the field of communications today. First of all, it being personnel, talent development, and staff motivation within the times of the pandemic. Secondly, ESG values ​​gaining more and more popularity all over the world, which are integrated into life in a variety of forms and manifestations. Thirdly, the most important matter of the modern history in all countries is the attitude of the authorities towards business and the pandemic and the ability to engage in a dialogue.